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Welcome to Property Management Brainstorm, the ultimate podcast for property managers, PropTech ventures, and real estate investors! Join industry expert Bob Preston as he brings you the latest trends, best practices, and invaluable guidance in the world of property management. Whether you're just starting or thriving in the business, Property Management Brainstorm is your go-to destination for all things property management. Please click the "more" button in our episodes below to view the episode notes, listen through the website audio player or the video link, and follow along with the whole episode transcript.

Episode 84: Crush it During the Leasing Season Ft Barak Shamir

Host Bob Preston engages in a dynamic discussion with Barak Shamir of Showdigs, shedding light on the challenges property managers face during the leasing season. This conversation not only helps property managers prepare for the busy season but also offers a solution by showcasing how Showdigs can empower them to optimize their operations. Barak elaborates on the various aspects of leasing efficiency and how Showdigs can be a game-changer in streamlining their leasing process. 


  • The leasing season brings increased turnovers, inspections, and showings.
  • Inefficiencies in processes can lead to staff burnout and lost business.
  • Showdigs can help property managers streamline operations.
  • Consistency in inspections and reports is critical.
  • Squatters pose a significant challenge for property managers.
  • Preventing rental fraud is essential.
  • Showdigs offers a pay-as-you-go pricing model without tiers 
  • Visit Showdigs at booth 605 at the NARPM Broker/Owner Conference in Amelia Island, Florida, April 16-18, 2024.

01:35 Introduction of Barak Shamir and Discussion on the Leasing Season
04:30 Problems Faced by Property Managers During the Busy Season
14:25 Introduction to Showdigs and its Solutions
19:15 Showdigs Midroll Commercial
25:00 Consistency in Inspections and Reports
26:40 Dealing with Squatters
30:45 Preventing Rental Fraud
33:40 Summary of Showdigs Features
35:38 Pricing and Getting Started with Showdigs

Featured Sponsor: Showdigs
Tired of wasting hours stuck in traffic running between your properties? Showdigs can save you time and money without compromising your conversion rates. Learn more about the only all-in-one leasing software that can handle all of your fieldwork. Go to, fill out the form, and when you sign up for Showdigs, you’ll get to activate your first five properties for free.

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Transcript of This Episode

Episode Intro  00:35

Welcome to the property management brainstorm show with Bob Preston. Bob is the lead consultant and podcast host at Property Management Brainstorm, the consulting and strategic planning company dedicated to the property management industry. This podcast is for property managers and company owners seeking an in-depth look into trends toward adding doors, growing recurring revenue, and building a high-profit property management business. You'll hear from leading professionals on hot topics, success stories, and strategies for expanding your company and assuring your property portfolios are managed efficiently. Now, here's your host, Bob Preston

Bob Preston  01:18

Hello, Brainstormers. This is Bob Preston, your host from our property management brainstorm studio in Del Mar, California. If you're new here, please subscribe for ongoing access to our great episodes. And if you like what you hear. The leasing season is coming right, and it's a crucial time for residential property management, but it's never too soon to prepare your team or too late to enhance your processes before this busy time of year. Your company must be equipped for the peak season, ensuring your team is well prepared to handle the surge. On today's episode, my guest is Barak Shamir, head of sales and customer success at Showdigs, a company dedicated to helping property management companies nationwide scale their leasing operations without traditional overhead costs. Barack and I will unpack how to handle peak volume, stay efficient, and maximize occupancy during the upcoming leasing season. It's going to be a great episode. So have a listen. Barak, welcome to Property Management Brainstorm!

Barak Shamir  02:18

Thank you, Bob. Thank you for having me, excited!

Bob Preston  02:20

I've been excited to have you on this episode because I have so many clients who stress out about the upcoming time of year, the leasing season. But before we dive into that topic, which is going to be fantastic. I always like to start with my guests just introducing themselves. So, let's roll with that if you will tell our guests about yourself, maybe just briefly about Showdigs, because I know we'll talk about that later, too. And then what do you do with the company?

Barak Shamir  02:44

So, the main thing I would say about myself is I'm a dad of two daughters, five and seven. And I work, so I have a full-time job at home and a full-time job at work. I've been in tech for well over ten years now. In my previous job, I ran a sales, customer success, and CRM company selling software to small businesses. And I joined Showdigs three months ago briefly about Showdigs. For those of you who don't know, what we do is we're a leasing automation platform that also offers fieldwork services. So we support property managers, basically offloading all the prospect's work from the moment they need to advertise until they get an application. Showdigs will cover the entire process there. And we can talk about that more later. But I think a lot of our conversation today, Bob, will be about those struggles for property managers along the way. And it kind of ties in together. But those are real problems. And that's why Showdigs was founded.

Bob Preston  04:08

So we started chatting about this a week or two ago, what to discuss today, and what we could discuss, and you suggested focusing on the upcoming leasing season. So why did you tell that, and what is it? What is it that's so important for us to discuss?

Barak Shamir  04:28

People are going to move in the springtime and summertime even heavier. And what we know in our company and show them that we can't talk to our customers during this time because they're too busy. And if you're a property manager, I don't want you, I don't know it, or any people to be wary about an upcoming season. It would be best if you didn't think it would be so busy. I'm not going to have my weekends and not going to have time. So that's one topic I wanted to talk about, and how we can, or what property managers can do today, make the busy season feel like the slow season, which makes it feel like a nine to five. But there's another aspect to the entire business. What you need to do is that there is a lot more than filling up a vacancy. If you have a vacant property, you must ensure it's secure and safe, depending on your location. Squatters are a thing, probably in the US. So that's one element; the other is moving in and out. You need inspections, and you need to have a team ready for that. The third thing is that you need to show that there are many ways to show him now. But all of this goes back to most of the things I just said: require workforce, require a chef, make sure the house is vacant and an appropriate shape to show, make sure that you have a proper move-out report so that your deposit is secured, or you bring it back, or you use it. And it would be best if you did more than a report similar to that time. Those are staff, and if you're showing with your agents, again, it’s adding staff.

Bob Preston  06:27

As you mentioned, it can be stressful. So, training them properly is a huge one. And make sure that they know that their job assignment is correct. So that everybody understands the workflows, what's expected, and where, but I like to call it a baton pass. Where do the batons get passed? When is the time for you to do your job? Or when is it time to turn it over to someone on your team? Right. And so, I think these are some of the areas where we need to focus on teams being more efficient.

Barak Shamir  07:00

So, there are two significant and two most prominent issues. You talked about training them and ensuring they know they do. Yes. And there is the struggle to keep them. So, one big problem that we hear or reason that we bring in customers, and they want to keep using our services, is that it's hard for them to keep their staff. And it coexists with the fact that during the busy season, you have a lot of prospects knocking at your door if you want metaphorically to look at units. So, let's take a simple example: okay, I am running to under 300 to 500 doors, I have two showing agents, and I now have 15 vacancies. With two showing agents, I can't show more than two units. Right. Personally, as a prospect. I'd like to see a unit over the weekend or afternoon. And I assume most of the prospects mimic me. They want to visit later in the day, over the weekend when they have time when they're not at work when there's an easier way to cope with seven kids at home. How can your showing staff be at 10 to 15 vacancies? If you're bigger, do you have 30 to 40 vacancies at a time? It would be best if you had a considerable force to deal with that. Right? Sure. And now, what happens if one of them leaves? And what happens if a prospect can see a unit on a Sunday? But they will go there if they see a different unit on a Sunday from a different owner. So, you're losing business. 

Bob Preston  08:44

Many property management companies don't show up on weekends; maybe they do during the busy season. And it's not just the actual windshield time, right? Getting in your car and going to the property. It's also about booking a time that's convenient and agreeable. I used to say at my company that I'd watch out that we had a bullpen area where our agents were property managers. And you could hear it going on. The phone would ring. Oh, you know this conversation. Okay, well, when can you be available? Well, let me know. You can almost hear it on the other side. Like, well, let me check with my husband or boyfriend. I'll be I'll be back with you. And then that hang up, the phone would ring again. And this is going back and forth. It's just incredibly inefficient. 

Barak Shamir  09:24

Here's another inefficiency, though: the phone. Yes, that's right. Why are you on the phone?

Bob Preston  09:32

There's no doubt about that. These things can be automated. And that's just the showings, right? What about move-ins and inspections? And you might have a cancellation. When you speak with your clients about Showdigs, do you see much of this?

Barak Shamir  09:53

Yeah, so cancellations are a big issue for them, including no-shows from prospects And even no-shows from staff. So, many inspection staff are not always with two; they might be 1099. Some call them fielders, but they also don't show up because you don't; for periodic moving, you don't need a full-blown inspection to follow a specific set of rules. So that your deposit, you know, it's secure. And think of that time when your agent, your work. I like your phrasing of windshield time going there. Okay, I'm ready. I'm on the clock and getting paid, but I'm doing nothing. Maybe I could have done something better with my time.

Bob Preston  10:44

The other thing I see is that companies don't have well-defined workflow processes. And this becomes more problematic during the search, right? I'm sure you see this, too. So, the teams do not necessarily know what they're supposed to do, but maybe they don't have the process defined. So, there are lots of questions. But to your point, many teams get overwhelmed and burned out. This leads to staff turnover and other things. And just watching the back and forth, like we talked about the high volume of incoming messages, or if not phone messages, email messages to book appointments, right? And then I find that a lot of my clients respond slowly, so they can't get back to people because they don't have it automated. And then there's this: the result is this sort of lack of optimal rental conversion in the end, which is a losing proposition for everybody for the property management company because they're not making their commission or fees for the tenants. After all, they're looking for a place to stay. Also, the owners of the properties are losing rental income. I mean, tell me, when you speak to your clients, are you hearing this kind of thing, these stories? And what are they saying? 

Barak Shamir  12:05

I'm hearing two types of clients. But let's stick to this story: many of our clients come to us at junctions in the stage of their lifecycle stage; they say they have a massive fire, they need to shut down right now, claiming staff quit, my showing agents quit, I have a sick property manager, they're out for the month. I can't deal with the workload. And think about how fragile your business is. If one person leaves or one person is incapacitated, be sure. That, oh, I can't do. I'm losing money over this. Right. So it's very fragile. So those are those clients of ours that we help there. The other end of it is the type of property manager we haven't talked about yet, but we keep saying many processes are inefficient. There are a lot of excellent property management companies out there that have everything nailed down to the dock. No question. Great. But now, how do you scale that? How do you make this scalable and profitable? So, Bob, you know it better than any you built, scaled, and sold your business; you must have a good P&L idea. And for that, you have to have a perfect scalability mechanism. So we also have those clients; they say, Okay, we're good. But it's becoming tough to scale our business efficiently.

Bob Preston  13:43

But what happens even if you think you have your processes down when you get hit with a surge, or maybe you have an opportunity to pick up a new client who has multiple properties, and now you stress your team with more volume, right? Those processes can break, whether because you're bringing on new properties or because it's the surge season. Because people aren't prepared for the pace or the activity level. And then you find yourself in the middle of this period trying to reconfigure or maybe figure things out again because of the volume you can't keep up with. Right? That's a common thing that I see to your point.

Barak Shamir  14:26

So we've been talking a lot about issues and problems but haven't discussed any solution, right? So make sure that you are ready and know the best way to advertise, so show the eggs, which also helps advertise units. It coexists with other syndication tools. The next bit is what we talked about. I think a good amount here is that we should automate the prospect experience. Let's make sure they have an easy way to schedule time. I'm to see units. And it can be if, if you're a property manager who only does self-guided towards self-showings, you show the support that we offer a very slick and easy prospect experience. They find their own time that suits their calendar, they go and see the unit, we give them a one-time code at the time of the showing up before, not after, and we remind them to return the key to the proper code box location. So that's one thing; the other thing is automating the showing instead of your agents being on the phone, calling a prospect who inquired, or getting a phone from a prospect. Think of a world where you wake up as a leasing agent and have your calendar booked. Okay, I have a showing now at this unit an hour later this unit or I have two in a row for this specific building. You wake up instead of doing all those calls, and it's ready for you; you can go to work instead of dealing with it. Okay, does this meet your calendar? Would this work for you? We go as far as taking this off your leasing agents. And I think this is the growth mechanism you should leverage from a tool like show. I've been talking to a few of our customers to learn the industry and prepare for this call. However, what would be the correct ratio of the leasing agent or property manager to the units they manage? So it depends on your business. However, we have clients that started with 5060 units per property manager. Now they have close to 200. Right, because they've used show the, so what I haven't said yet is we offer the fieldwork. If you're still doing the most secure way of showing units with someone like we discussed, you need to train them. You need to make sure it's professional, that it works well, and that you get a report at the end and know exactly what happened. Show the X has a vast network of licensed real estate agents, specifically real estate agents; it's not anyone off the street; they have to be active, licensed agents, fair housing of that. We add training to them, we vet them manually, one by one, and no one automatically goes in to show them how to be an agent. And those people are very professional; they're experienced in how they present themselves. That's their job, real estate agents. And they know the job. No, maybe it's just opening the door to your tour of the place, but they won't say anything out-of-place fair housing, and they won't put you at risk. And they'll be able to answer any question you want them to, so we can help you prepare that for them. On top of that, our agents can offload vacancy checks, periodic walkthroughs, move-in, and move-out. We follow a very robust process where you can expect the same high-quality reports every time we do. I think this is something we hear a lot from our customers. Bob, I have a backlog of periodic reports. Can you help me now? I must complete 50 Now or 150, or I won't get to this. I have all my units that need mid-year review now. How can you do that if you have one maintenance person and your staff? How can you do this if your maintenance team just quit?

Showdigs Midroll Commercial  19:15

Are you tired of wasting hours stuck in traffic running between your properties? Well, do we have a solution for you? Showdigs is more than just an all-in-one leasing software. They employ over 2000 licensed real estate agents specially trained to show your properties on demand. Here's how it works. You list your properties through Showdigs. When a lead inquires about touring, Showdigs automation allows them to self-schedule a time that works for them. A local Showdigs agent will accept the tour request, and once they've shown the property, you'll receive a detailed tour report straight to your inbox. Do you want to learn how Showdigs can save time and money without compromising conversion rates? Head to to learn more about the author of All In One leasing software that can handle your fieldwork; fill out the form. And when you sign up for Showdigs, you'll get to activate your first five properties for free. Once again, that is

Barak Shamir  20:18

We want to come off as we make it reasonable for any property manager to streamline their operation and make it cost-effective. So, I want every property manager out there to be Bob and be able to build scale. And if they eventually want to sell, they have a nice P&L sheet. They can show it is scalable; they can show it's profitable. It doesn't rely on hiring, training, and keeping on that site. You have Uber-like staff ready to train; they can take the fare and know what to do. And you can expect the same consistency over and over.

Bob Preston  20:59

When I was a Showdigs client, you and I had never talked about this because I was a show to clients before you were with the company that I liked doing. You mentioned midpoint inspections. We're talking about the busy season, so if it's a busy season now, wait till six months; then you'll have you'd like to do midpoint reviews or midpoint inspections. I did because I also own a maintenance company. And every chance I had to set my eyes on one of our properties, in my mind, was a chance to spot things that needed to be fixed. And what did that mean? That meant invoices through the maintenance team, not being like, you know, disingenuous about it. But if things can be fixed, they should be. And it's our responsibility to take care of the properties. Sometimes, tenants don't see these things. So, get a trained eye to look at the property, do a walkthrough, and then generate invoices for the maintenance team. So, I always saw that as an opportunity, not a task, but that's where you guys helped us because we found it unsustainable to send our team out at the midpoint. We had just finished all these leases through the busy season. I think, you know, the other thing I want to mention is that you're sort of, you know, the Pay Per Click, if you will, the Pay Per Click staffing model, correct? I mean, you're there when we need you. Uh, but we're not paying for it if we don't need you. So, it's right to scale up and perhaps back down at the end of the season. That's perfectly fine with you guys. Right? 

Barak Shamir  22:39

I would say that's even why it's there. Instead of you having it, it's March. If you're prepping for a busy season, you're likely hiring now. And then what happens in September or October? Are you going to let that person go? What happens to all the training you invested in that person? There is even training you to do? Or are you just telling them to show you? And then something may go right. Something we hear from clients is that they don't show up. Those 1090 nines you take paper showing? Yeah, and that's the premise of Shoulder. I mean, you be there when you need us. Take it when you want it makes a match. It works. It works well. I mean, to a point where even if you have a staff, everything is nailed down. But it's a Monday to Friday operation, five to nine, sorry, nine to five. What do you do on the weekends? On the weekends. It's as simple as that. And I'd say it's cheaper than hiring; it's more affordable than training, statistically. And we see this across the board from all our customers. If you're using shows these agents, or your agents, or self-guided tours, you still have the same tour tour-to-rent ratio in every given location; you're still going to have to show it, depending on your location five to eight times until you get an application accurate and they see it themselves whether if I show it and sell it or if it's our agent.

Bob Preston  24:27

What comes with training? Do you put your teams there through your agents in the field? 

Barak Shamir  24:32

It's fair housing. We have its fair health. The other portion of what we train them on is never to assume. Make sure you have the notes from the listing and the notes from the property manager. Don't assume anything else. So you will never get to show these agents saying something you don't want them to another bit we train them On is consistency, every inspection, you can expect the same type of reports, whether it's a vacancy check or midterm move and move out. It's a template they have to follow. And it looks the same every time. Depending on the type of inspection, seven to 30 pages, with pictures and notes for every room for showings, there was a report at the end; you get it every time with the same consistency. You would even get a note from our agent if they're asking the prospect or if you want to apply. Is this a unit that makes sense for you to apply for? And they asked that question at the end. And they give you that feedback. And we even mark it and show the exam as a hot lead. If they say I liked this unit, I'll likely apply. You'll get that notification and show these and have that indication. I think the key here is consistency. Because we talked about training, they're trained, they're ready to go. Once you see one inspection and one tour report, you use it a lot if you like it and our customers like it. You will get the same thing every time. It doesn't matter which agent doesn't train them on consistency.

Bob Preston  26:25

Earlier in the conversation, you mentioned squatters. How big of a problem is that? I noticed you also mentioned vacancy checks. So that would involve going to properties and ensuring that no one has gained unlawful entry into them and might be squatting there. Or, you know, making sure that the property hasn't been damaged, that kind of thing. So, is that a common thing your agents are trained to do?

Barak Shamir  26:53

Our agents are well-trained in vacancy checks. They're not trained in removing squatters.

Bob Preston  26:58

Oh, right. Yeah.

Barak Shamir  27:01

Squatting. Everyone listening to this from the property management industry likely knows this very well, and it is one of the most significant issues in the US right now. Sure. What led to that was a lot of those settlers. They're becoming sophisticated. So, the unsophisticated squatter sees a vacant property and goes in. Now, if you're a property manager managing that unit, you won't know unless you go and show the unit, do a vacancy check, or do a drive-by. And if you have a vacant property for a month, it's not a very popular area. And now you finally have a showing thing how bad it is for you to realize, oh, man, I need to deal with that.

Bob Preston  27:56

You walk in, and unbeknownst to you, there happens to be someone living there.

Barak Shamir  28:03

But they're becoming more sophisticated. So, I'm not sure this is an issue, but it isn't as big of a problem as it is for the sophisticated squatters. And if we have some time, Bob, I can elaborate.

Bob Preston  28:21

Please do. You're talking about people probably posing now as agents.

Barak Shamir  28:28

The way this was built was on the premise of the self-guided tours. So, many more sophisticated settlers aren't the actual squatters; they're posing as the owner; they would go to the unit as a prospect and take the key. Now, they will post your unit on Craigslist or Facebook at a lower cost. So, I think I'm a prospect now, and I'm looking at Zillow. I see this fantastic unit, but it's out of my budget. But then I see it on Craigslist, or I see it on Facebook for two-thirds of the price. Okay. I don't know why this happened. But I'm an innocent prospect. I'm going to apply. I'm going to contact this person. This person is now posing as the owner. They have the key. Okay. Their tour that I'm scheduling a showing with them; they're coming with me. They're showing me this home. That's not even their home. They just stole the key. And now I'm signing a lease with them. And I'm moving in. I have a contract. And now, Mr. Property Manager, have you with me? I have I have moved my kids. I'm innocent. I have a contract. You can evict me eventually, but it's going to you. I will take you to court as the resident because I paid, right? I have a lease. Why are you evicting me? This was all legal in my mind, in my experience. And that's the more significant issue.,

Bob Preston  30:14

Sometimes, I find that no key is involved, right? It's more like they put the property up; we've had this happen to us, where they put it up at a meager price. If they can demand, okay, if you want this property, here's where it is. You can see the photos, but I need to deposit them for you, right? It's all about just getting cash before. So, what does Showdigs do to help prevent that kind of fraud? 

Barak Shamir  30:38

We do two things out of the gate: There is no additional cost to the regular cost of shootings. We monitor Craigslist and Facebook, okay? Unless you advertise there yourself, we monitor them. We are actively working with Facebook and Craigslist to remove those fake ads. There are no additional costs; that's part of the service. The other issue is that we need to ensure that if someone is self-taught in your unit, they won't pose later as the owner.

Bob Preston  31:22

Yeah, but they're who they say they are, right?

Barak Shamir  31:26

And if who they say they are isn't the person you want, we have a tool. So, we're integrated with a very robust persona tool that screens person screens; every person compares them to a database of banks that use the same system, a database of any felons or people that risk there, you can't complete that you can't complete a tour schedule, without being verified through this. This does have a very minor additional cost of $2 per verification. Because of that integration, it's very robust. You can't complete this without ensuring the IDs are legitimate and that you are the person on the ID so that the tool knows how to take a screenshot of the view. But if you can't put a picture of a system, you need to take a selfie from the front from the sides, and then it, and you can't do it with a picture. You can only do it if you're the person on your identification. And that tool can compare that experience, right? It takes a bit more time. The thing we found, though, is that we have clients who had squatter issues. I also found out there's a fraudster that's zoned in on some of their units. The moment they enable that tool, we call listing shield, their gun, and your roster. And we see this. We see them starting the pre-screening, we see them wanting to schedule the tour, but not completing it because they are okay, I'm not going to pass it, they're not going to give me time, right, they're not going to provide me with time, they're not good. They're not going to give me the code to the lockbox. So it's a waste of my time. Let me find someone that's not using this tool.

Bob Preston  33:27

You've weeded out scammers and fraudulent people posing as other individuals, which is very interesting. So, suppose I can summarize the overall leasing efficiency that Showdigs brings here. In that case, you have the automation aspects of the property listings and are putting those out through marketing syndication to all the hot sites. I'm assuming Zillow.

Barak Shamir  33:56

The Zumper stack.

Bob Preston  33:57

Then there's response automation, where your tools are communicating back and forth with the prospect, prospective tenant, allowing them to self-schedule for a showing, whether that be in person or a self-showing, correct, yeah, and then the tools that will enable for gaining entry safely and effectively that helps prevent fraud. And then, when needed, you've got the field team, who can go to the property if you want those showings to be done for a specific property that's super high-end. You don't want to show; you must have somebody there. So they can do the fieldwork, movements, inspections, and other fields that decrease windshield time. So, is that a pretty good quick elevator pitch?

Barak Shamir  34:56

Very much so if you summarize in one sentence: Leasing automation software also offers fieldwork services.

Bob Preston  35:04

Yeah, that's perfect. Okay, so in terms of the solution's actual pricing, how do you get signed up? How does that work?

Barak Shamir  35:18

You can contact us from our website,; it's pretty easy. We even have a product demo that you can go through, and then you can leave your details. We'll get back to you soon. Or you can schedule a time to talk to us. We don't charge you a subscription fee. Okay, and we don't hide features in different tiers. So everything is open to you, and you pay as you go. The only add-on service I talked about was listing shield and persona verification. Okay, if you need that again, it costs $2 per verification. So you will pay when you activate a unit for showing, and you will pay for agent services, and you say, for each one, once there is no recurring payment to show this. Yeah, I think the point I was trying to make is it's simple. There's, there's no heavy migration. It's a straightforward tool to launch and test cost-effectiveness. We don't commit to our software. So if you don't like it, you can stop paying pay—no annual commitments, no anything of that nature.

Bob Preston  36:37

Do you have implementation managers? Are there people on your staff who helped guide these clients, your clients, through the process? What do they need to do? What are the steps?

Barak Shamir  36:46

Yep, so we have regional account managers. So, depending on your location, have someone dedicated to your success. We have two layers of service and an account manager who will walk you through what the product can do for your specific needs. We'll onboard you and get in touch. When needed. We don't send emails to send emails, but we'll consistently look at offering you value. And if you're getting the value, you're not here as much from us. That's one layer of service. And when we implement, we walk you through this as often and with as many people on your team as you need. We'll take new staff into a training session when you hire new staff. But it's one type of service we offer. The other kind of service we offer is a seven-day-a-week ops team. They're there to help three layers of people; they're there to help you as a property manager if you have any questions about the product; if you have any issues seven days a week, they're there to support our agents. So, we have an extensive network of agents to support this operation. So they are there to help them. Another perk we offer at no additional cost is that this team supports the prospects. So if a prospect gets to the unit but something is off, we communicate with them about the location. So when they need to communicate back, they communicate with Showdigs; we offload over 80% of the communication with already scheduled prospects, so they won't call you to reschedule. They won't call you. Oh, I can't open the door. We help them get the code, and we help them with a reschedule if they need it. We offload that work for you.

Bob Preston  38:50

Where do you see Showdigs headed in the future? You may not want to answer this. But we're not looking for a commitment here. Do you guys have ideas of where you might take this moving forward?

Barak Shamir  38:59

That's an excellent question. There are a lot of exciting elements we want to add to the surface. I think the most interesting one resides in the team collaboration element of it. So, if team collaboration or customer management is needed, it is more of a CRM service. So, if you have a leasing team that wants to task each other, you can do it out of Showdigs. You can run your communication with the prospects out of show dates like HubSpot Pipedrive Salesforce would offer, but more zoomed in on property managers and sure of their real needs, not until HubSpot is pretty robust for a property manager. It doesn't zoom into what they need, and that's something that's in our scope to add. And we're always looking to enhance our integration with Prop, prop tech. So those are the types of integrations we're offering; we have a very robust integration today with Appfolio; we work well with any other one, but it's not as vital to something we're adding in because we're going to be as well integrated with Buildium and Propertyware.

Bob Preston  40:30

That would be huge. It makes that part seamless because, you know, that's like the base model is your property management software. So, it's cool that you guys can integrate with that and add value to those platforms.

Barak Shamir  40:46

The next more robust step is how property management teams collaborate and engage with their prospects better through Showdigs.

Bob Preston  40:57

Hey, it's just enjoyable to talk to you. I'm passionate about this market. As you can tell, I'd love to keep chatting. But we probably need to wrap up today in the interest of time. So, what other thoughts do you have that you'd like to share with our listeners? Because as we hone in on wrapping up today,

Barak Shamir  41:15

We discussed what can help you be ready as a property manager. Again, it doesn't have to be Showdigs. But the point, I think the real point here is, it doesn't have you don't need to stress out about the busier season at our, we're talking to you now because we won't be able to speak to you in the summer. So it doesn't have to be like that, that doesn't. You can have a nine-to-five quote-unquote because it doesn't need to be stressful, complicated, or expensive to get there. So that's that's the message out there. The second message is we will be at the upcoming NARPM Broker/Owner Conference, Booth 605.

Bob Preston  42:00

That is on April 16-18, 2024, at the upcoming NARPM Broker/Owner conference in Amelia Island, Florida. Otherwise, if someone wants to contact Showdigs sooner to learn more, I need to prepare. How can they contact you? 

Barak Shamir  42:16

The easiest way is through our website. We make it easy for you to schedule with us without talking to anyone to have something on your calendar. As we said for your prospect, you, as the one interested, go on schedule time with our team to answer any questions. We'll demo the product. Happy to take your calls. You can also tour our product through our website. That's why it's there. It's available and gives you a glimpse of what we can do. We can reach out and answer any questions. Thank you for having me. It's been a pleasure and a lot of fun.

Bob Preston  43:00

Thank you, too, Barak. I’ll talk to you soon!